In Real Estate Investing The Fortune is in the Follow Up

In Real Estate Investing, The Fortune is in The Follow Up

By Larry Goins

Using Auto Responders to Stay in Constant Contact!

An Auto responder is just what it sounds like. It is software that automatically responds to e-mail that is sent to you or sent out when someone goes into your database. It can be set up as a single email response or multiple responses delivered at various intervals. The neat thing is it’s all automatic once you set it up. You can set up a response to an inquiry from your website or set up a response from someone who sends you an email while you are out of town. Everyone has received email from an auto responder. Have you ever purchased a product online and immediately you received a “thank you” email or an email with a link to download a product. These are all examples of auto responders. “An Auto responder is A Seller Who Never Sleeps” “An Auto responder is the Cheapest Personal Assistant you will ever hire”

1. “Your Auto responder, combined with savvy marketing, is the speediest way to immediately boost business!”

2. “Email Auto responders are a time saving tool that sends your selling message out automatically at standard intervals.”

3. “An Auto responder is an immense time saver.”

4. “An Auto responder turns website visitors or prospects into buyers”

5. “Auto responders make the difference between having a real estate business that works hard for you and you constantly having to work hard for your real estate business”

Now, how do we use them in real estate investing? Let’s take a look at four ways. We have included samples of the ones we send out for each in your course to make it easy for you. Now even though I have already written the auto responder text for you it will take you about an hour to set up yours and customize them but once they are set up you can go for years without having to do anything else. Think about this, how many investors do you think are following up with every realtor, investor, FSBO and retail buyer every week? When I ask that to a live audience I have yet to have someone raise their hand. Another important thing I want to mention is that a lot of investors, especially new investors, do not like to talk to the seller or realtor. Using our system, we have many deals where we talk to the seller or realtor only once and then the rest of the negotiating is done by email. Is this great or what!? You could even take this one step further by emailing the seller or realtor and asking the three questions and then once you get your response, email your offer.

1: REALTORS: Every time we talk to a realtor about a house, we ask them if we can email them when we are looking for a property in a particular area or price range. We then set up a series of emails that go out to the realtor every week for six weeks. The first one is a “thank you and enjoyed talking to you” email. It also reminds them to keep looking for properties for me. The second one reminds them who I am, reiterates that I am still looking for houses and also asks them for a rehab contractor referral. Is this great or what? The third one reminds them still that I am looking for more houses and then it asks them for a referral of a good appraiser and so on. Now, when you start sending these emails to every realtor you talk to and they start sending you referrals of contractors, appraisers, attorney’s home inspectors and lenders you will notice a name or two that keeps popping up. THERE’S YOUR GUY! If several realtors are recommending the same people, it’s a good sign, right? After you send out the initial series of auto responders weekly then the next email auto responders go out every month to keep in touch with the realtor.

2: FSBO’S: When we get calls from FSBO’s, we always ask them for their email address so we may keep in contact with them as we are very busy and hard to get on the phone. Just remember that not all sellers will have email but a very high percentage will. Once you get them into your database, you can set up a series of emails to send them every week to see how they are proceeding with selling their house. It is a good idea to give them a few tips to help them sell their house and at the same time let them know you are here and ready, willing and able, to save the day when they are ready. If you do as we do and always make an offer on the first call then you can even refer to your offer in each email to let them know you are still ready when they are. Even if you didn’t make them an offer but say something like “as we discussed I am still ready to buy your house at the numbers we previously discussed when you decide that you are ready.” I have included the text for your email auto responders already so you do not have to write your own.

3: RETAIL BUYERS: We also use them to keep in touch with tenant/buyers who might have called us on a house we have already sold or maybe they were qualified for financing but we are still looking for a house for them. This is a great way to keep in touch with them so they don’t go shopping with someone else. You can also send custom emails with specific properties and even links to your website (if you have one) to view the properties. In our twelve months of auto responder text you will continue marketing to the Tenant/Buyer until they buy from you or anyone as you will see when you read the actual auto responder text. We are also asking for referrals AND having them bird dog for properties they like and then we just buy them and resell them to the tenant/buyer.

4: INVESTORS: Every time an investor calls you about a property you have or if you call an investor about a house, you should add them to your database and subscribe them to an “investor” auto responder. I have provided a series of auto responders to go out every week for three weeks, then every month after that. All of the auto responders I have provided follow the same pattern. The first three go out every week and then the rest go out monthly. This can be set up automatically. I have included several auto responder services in the included search system bookmarks with your course. Some are free and some charge. I personally used to use One Shopping Cart (1shoppingcart.com). There is a link in your bookmarks to go to it. They not only have auto responders but also database management, email broadcast, web forms to put on your website, a shopping cart and much more. We now use our exclusive websites that have built in auto responders that I had developed based on our Ultimate Buying and Selling Machine! System and if you would like to find out more about it, you can visit www.MyInvestorWebsite.com. In fact, our websites already have the auto responder text built right in so you don’t have to do any of the work in setting it up which will save you a little time. I have already done the work for you. After you get your auto responders set up, I hope you will use your newfound time wisely. Don’t forget to spend some of it with your family!

I hope you have enjoyed this article taken from my course called the Ultimate Buying and Selling Machine! which teaches how we buy and sell 5-10 properties a month, have them sold in less than 2 hours and never leave the office or look at them. For many more articles and a 10 part ecourse on how to create your own Ultimate Buying and Selling Machine! as well as over 50 training audio recordings you can listen to online, download and collect, simply go to www.LarryGoinsFreeOffer.com where you will gain instant access to all of this and 51 Exclusive Editable real estate investing Forms and Documents all FREE! You will also get two FREE real estate investing eBooks, A free Personal Coaching Profile to help you jump start your real estate Investing, FREE Nationwide Wholesale Property Listing Notification, FREE Weekly Training Teleconferences with Different Topic Each Week, FREE subscription to Larry Goins “Almost” Weekly Investing Newsletter, FREE Admission for Two to Investor Palooza 3 Day Training Event, FREE Admission for Two to Larry Goins 3 Day Boot Camp, Plus over 31 Exclusive Articles on real estate Investing and Much More! Just go to www.LarryGoinsFreeOffer.com. Thanks and I look forward to working with you, Larry Goins